An Interesting Statistic about Real Estate Photography
Breakfast Nook Image
There was a great article in the Wall Street Journal passed on to me by a fellow architectural photographer. It had to do with professional photography improving your chances of getting your house sold. Go figure… I’ve been preaching that ever since I became a photographer!
It’s always better to have someone else sell an idea for you, in this case a respected paper. Thank you to Emily Peck for her words of wisdom!
Here’s the link: http://blogs.wsj.com/developments/2010/10/04/in-real-estate-a-picture-is-worth-1000-or-more/
There a couple of significant points made Emily Peck, one being that homes over 300k tend to sell for more money with professional photography. Get up over 500K and the pro photos become significant. There is even a graph showing a study of homes in different price ranges and how professional photography can have a profound effect on no only a quicker sale, but also giving up less in the negotiations.
What amazed me even more is that even though the data accurate and true, less than 15% of all listings contain professional photography. On the 1 million plus homes, only about half were photographed with a normal Real Estate Photographer.
I have been sending emails to my prospective clients comparing their images with one of mine from a recent shoot.
Original Image Vs Paoletta Photography image
I ask them if they were a perspective buyer, which image would get them more interested in taking a second look at the house. The answer was almost invariably my image. Getting agents to invest in their listings has been a bit of a challenge, but many have come around and given Paoletta Photography a chance with great results.
If you have any questions about Real Estate or Architectural Photography and reside in the Middle Tennessee area, please visit my website at www.paolettaphotography.com
